LeadLift
Lightweight outbound micro‑CRM for prospecting and nurturing
- +12%Reply rate
- +6%Conversion
- VercelDeploy
1/3
Case overview
Problem
Fragmented tools and no measurable feedback for messaging.
Project
Centralize pipeline, follow‑ups and analytics with CSV import, sequences, signed links + 1×1 pixel tracking, and campaign KPIs.
Results
Prod‑ready MVP • Multi‑tenant base • Clear KPIs for iteration
Stack
Next.js
TypeScript
PostgreSQL
Prisma
Auth.js
Stripe
Vercel
Responsibilities
- Multi‑tenant MVP design (Next.js 14 + Prisma/Postgres)
- Core CRM: CSV import, pipeline, outreach sequences, email editor
- Tracking: signed links + 1×1 pixel, campaign event store, KPI dashboards
- Stripe billing (checkout/webhooks), pricing models
- Security/data: model design, basic rate‑limit, endpoint protection, audit logs
- Ops: Vercel deploy, env config, Prisma migrations, demo seed
- Docs: onboarding and public demo
Highlights
- Signed links + pixel tracking
- CSV import with validation
- KPI dashboard (reply, conversions, revenue)